Total Satisfaction of Electronic Products imported from China – Research

By Ali Sisman

Total Satisfaction of Electronic Products imported from China Total Satisfaction of Electronic Products imported from China


This paper reports the findings of a survey regarding the satisfaction of Chinese electronic product users on random people who are between 20 and 50 years old in Wynyard Park and Australia Pacific College. The users of technological products have generally satisfied with the merchandise they purchased which have manufactured in China; however, the Chinese electronic goods were not meet the needs of users in order to compare their quality. The impact of the present study is to further document to the satisfaction of the Chinese electronic products upon people (20-50 years), who seem to be active users of technological items.

In November 2012, 30 people who were students, workers and employers in Wynyard Park and Australia Pacific College were interviewed to expose how often do they use electronic products from China? And are they satisfied from the items they use? The findings indicate that people who are interested in Chinese electronic products are satisfied with the price. It is also evident that interviewees who have purchased goods from China are not very satisfied about the quality.

The findings of the study specifies that people are generally recommend Chinese electronic products and they are satisfied with the usage experience and their price; however, some people find Chinese electronic merchandise useless and they hardly repeat purchase again. People are suggested to check the quality and popularity of the Chinese items in order to find the best suitable and the most useful products.


In today’s world, electronic products produced in China are getting more popular. Because of that how good they are is questioned in order to compare the quality, price and experience of use. This has been linked to the reason for the choice of the Chinese merchandise.

There is some research that analyses if users are satisfied with the items they purchased. Since 1990s the Electronic Information Industry has been growing gradually and now it has become the fastest growth industry in China’s national economy (Albert, P, 2008). Additionally, Axel Harneit (2010) argues that Chinese electronic products are successful on the world market because of their very low prices. Moreover, according to Christine Genzberger (1995), China produces different qualities of the same electronic products and these are sold at different price ranges. On the other hand, Surabhi Agarwal and Asit Ranjan Mishra (2012) estimate that 30% of the over $45 billion electronic equipment market in China has low quality. Because of that, they suggest to enforce quality standards that the Chinese government should set up testing and sampling labs. There is no doubt that importing electronic products from China has a significant value however, to ensure the continuity of exporting electronic products, electronic equipment manufacturers in China need to produce higher quality goods. For instance, Michael Yih and Chung Shen (2004) recommend that electronic companies should use better materials to make sure about the quality of items produced.

Although almost all companies around the world import electronic products from China, their effectiveness has been ambiguous. Also, the satisfaction of the electronic product users is questioned; thus, more studies need to be conducted to find out if the users of Chinese electronic items are satisfied with the goods they use.

The purpose of this survey conducted in November 2012 was aimed to define how Chinese electronic products users are satisfied with the goods they have purchased upon random people including students, workers and employers. The survey was designed to confirm the hypothesis that the manufacturers of the Chinese electronic products need to produce higher quality products with better materials and create more efficient testing environment to ensure better quality.


The following survey aimed to clarify the customers’ opinion on the satisfaction of the Chinese electronic products. It was carried out on 21 November 2012 in Wynyard. The sample group included workers and employers having their lunch in Wynyard Park, and several overseas students in Australia Pacific Collage. The sample group was chosen at random; but mainly interviewees were around 20-29 years old because people in this age group use electronic items more often. However, there were a few respondents who were above 30 years old.

The sample group was questioned individually by a male and two female interviewers. Each interviewer conducted the test around the park close to the Wynyard Train Station where people gathered and were able to spend their time to answer the questions. Each questionnaire took about 3 minutes and included 13 questions, which were closed containing about two to five choices. These closed questions were to find out if they purchased Chinese electronic products and how satisfied they were in general. Moreover, multiple choices aimed to clarify how often Chinese electronic products were used and if they would prefer to purchase again. Furthermore, first use and usage experience in long term was identified by two types of closed questions and finally, the recommendation of the Chinese electronic product users was asked to show whether if they recommend these products to the others or not.

After the survey, the data was collected by each interviewer and was combined. If the participant had not used electronic products from China, their result was not included to interpret the satisfaction of the Chinese electronic product users. The analysis of the results was conducted individually by the three interviewers.




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Chart 1 shows the differences of the sample group according to age group.

Chart 2 indicates the employment status of the people who use Chinese electronic products. In both charts, 13 males were marked in blue whereas 17 females were marked in red.

The one male shown in Chart 2 were retired and were over the age of 40. He could not afford to use Chinese electronic products and did not like to share any recommendation. In other words, the majority, who were between 20 and 29 years old, use Chinese electronic items everyday and more than half of them were working part-time. Chart 1 and 2 illustrate that interviewees were selected to represent the users of the electronic merchandise from China, consisting of the people who were younger than 30 and had part-time job.


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Chart 3 compares that how much interviewees earn per year. Chart 4 shows the percentage of people who have experienced Chinese electronic products.

The income of interviewees shown in Chart 3 was analyzed in 5 different types. People who earn less than $20000 per annum had the largest percentage of total (67%). They had nearly three quarters of the total percentage of the candidates. Particularly, the highest number of interviewees in Chart 4 used Chinese products at least once. On the other hand, there were two people had no experience on the Chinese electronic items. Overall, more people expressed their experience in the electronic goods produced in China.

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To find out the satisfaction of the people who used electronic products from China, the duration of the usage is illustrated in Chart 5 and the overall satisfaction of the people is shown in Chart 6. Both Chart 5 and 6 are displayed separately in the sample.

Although over three quarters of the total number of the interviewees used Chinese electronic goods less than 3 years, the results of Chart 6 described that over a half of people satisfied with the items purchased.


Table 1

  Very satisfied Somewhat satisfied Neither satisfied nor dissatisfied Somewhat dissatisfied Very dissatisfied
Quality 2 13 11 2 2
Price 19 9 2 0 0
First-use experience 1 19 5 1 3
Usage experience 3 13 10 3 1
Repeat purchase experience 5 13 6 4 2


Table 1 indicates that how people satisfied with the products they have purchased in order to quality, price, first-use experience, usage experience and repeat purchase experience.

Almost all participants underlined that they satisfied with the price of their purchase. Additionally, exactly half numbers of interviewees were happy to use the electronic merchandise from China. On the other hand, just over a third of the total number of people were neither satisfied nor dissatisfied with the goods they used. These results show that people were unsure about the quality of the items; however, Chinese electronic products were mostly chosen for a strong reason that was the price.



Finally, Chart 7 clarifies that how likely participants recommend electronic products from China to the others.

People who recommend Chinese electronic items had approximately half of the total number of participants. In other words, interviewees recommended purchasing electronic products from China. On the other hand, just over a third of the sample group was unsure about the recommending of Chinese electronic goods they purchased. This result identifies that still some people are not confident about the quality of the items they have purchased.

The purpose of this study was to find out the satisfaction of the Chinese electronic product users upon random people in Wynyard Park. Considering the quality and the price of the electronic items from China, we believe that customers may prefer to purchase electronic merchandise because of their price; however, those products may not efficient in order to their quality.

The results offer evidence to support only a part of the hypothesis above. The findings of the satisfaction with Chinese electronic goods were mixed. Young people commonly agree that the Chinese electronic products are much cheaper than the others. Moreover, it seems that many of other people in the group find the items useless. On the other hand, both young and adult group mostly agreed that the quality of the products would not be efficient enough for the ones who look for the quality. Surprisingly, few participants were very satisfied with the goods they had. There was also a significant support that many interviewees are likely to repeat purchasing the Chinese electronic products.

One possible assumption is that the quality of the electronic merchandise from China, compared to the price of those goods, are unlikely to be efficient yet; thus people who concern about the quality would not purchase any Chinese electronic items. It is possible that some people, who look for cheaper products, are likely to choose Chinese electronic goods to match their interest. Moreover, although people actively use electronic products nowadays, they still seem to be developed to achieve better features

This study was explained by limited number of subjects in a specific area. It would be beneficial to repeat this study on a larger and different population. As Martin Bloom (1992) mentioned that Korea is the second largest producer of the electronic products, study should be extended to different countries as well. Furthermore, comparing the quality of the merchandise that are produced in different countries may explain better definition and this study may help to achieve better understanding about the quality. Since the sale of electronic products are growing steadily, the feature of the electronic items certainly influenced by their quality. Manufacturers are recommended to use better materials and have more efficient testing labs. Additionally, governments should have high quality standards in order to enforce companies to maximize their quality.